We Design Dress; You Complete the Garment Once You Dress It On.
< Thus >,
What You Dress; Where You Stand – It Is a Red Carpet.
Beauty Is Not Defined by Anyone But Yourself.
Just Like Tai-Chi, It’s a Perfect Circle. The Curve Represents Fluidity But Not Dichotomy.
Body shape, size, silhouette and pattern are always the key factors that determine people to choose what they ‘can’ wear even if they are picking the clothes of their favourite brand. However, Gh Luxury Lingerie wants to reverse this way. Because it’s ‘you’ wearing it, not ‘clothes’ wearing you.
Except for providing friendly made-to-order service, Gh cleverly combines traditional oriental royal attires and Western modern patterns and reshapes its silhouette to fit different bodies.
Thus, we are not just designing for a small group but for everyone. If you need to attend any formal occasions, this first thought will be Gh Luxury Lingerie. Classic, Clean shape, and neat silhouette are what you would see in our designs. And it’s really interesting to see the beauty of Eastern and Western styles mixed together. That is Gh’s signature all along.
Gh believes there is no standard beauty but we do have different tastes. Gale and Rachel see the connection between fashion and potential consumers is weak because most people consider fashion shows as a kind of art performance or a festival. But what is left after the show?
Every time, designers and brands care about media reports more than others.
Designers just keep moving from this season to the next season. But what about the actual response of 99% of customers after the show? We’re looking for something that fits the ever-changing generation.
Just like unisex is today’s trend. But people like to use male and female (dichotomy) to divide genders. The idea of Yin Yang and Tai Chi have been widely ‘misused’ by homophobia against LGBTQI.
In fact, the real notion of Tai Chi means fluidity. The endless, flowing circle denotes there is no start and no end. You can’t find a starting point and an end in this circle.
And we are just a part of this circle of Tai Chi. Because the existence of this perfect circle completes its beauty.
This is why Gh wants to redefine the notion of beauty and unisex. We consider that if a piece of garment can match different genders, it doesn’t fully interpret the meaning of unisex. To be more specific, ‘non gender-specific’ or ‘non-binary gender’ is our pursuit. Dress who you are and wear it your way. Be yourself with confidence, where you stand will be a red carpet.
Because you are what you dress.