For this runway show, designers Gale and Rachel aim to return to the brand's original vision of simple living, exploring the essence and depth of life. The collection, titled "9th Shangri-La," is centered around the concept of Shangri-La—a place of longing in people's hearts, a place they have never been but deeply desire. For the creators, this name symbolizes both what can and cannot be attained in life, representing the fleeting brilliance before the light fades completely. The passage of time is reflected in the subtle luxury of embroidered florals, beginning with soft beige and earth tones, like classical musical notes slowly playing out the path from life to its eventual decay and death, culminating in a brilliant flash of golden light. The collection interprets the essence of life and death through irregular garment structures in dark, leather-like, copper-toned black. The design incorporates intricate weaving and elements inspired by minority cultures, blending these into the overall silhouette to evoke a sense of zen-like contemplation on life's impermanence.

When Netflix‘s new documentary came out, White Hot: The Rise & Fall of Abercrombie and Fitch, more and more people came forward to testify against Abercrombie and Fitch and gave evidence. But fewer people know about how A&F invades other small fashion brands by filing multiple litigations. These time-consuming and costly litigations have become a deadly attack on those small businesses. It was a hard time, taking us almost two years to get through the whole process of trademark opposition. We were even asked to sign the “Agreement” with them based on unequal treaties. It won’t be the first or last time to use dirty means and try to knock down those small businesses like us. Thank Netflix’s documentary, White Hot: The Rise & Fall of Abercrombie and Fitch, for speaking up for the people being bullied, discriminated against and harassed. #GH #ghluxurylingerie #ghlingerie #AbercrombieandFitch #litigation #Netflix #fashion #documentary #WhiteHot Read the Article: https://ghlingerie.wordpress.com/2022/04/30/what-it-was-like-to-have-a-litigation-with-abercrombie-fitch-as-a-small-fashion-brand/

We win the trademark litigation and just save our GH mark --------------------------------------------------- 1. We won our case with Abercrombie and Fitch. After such a long time from 18/08/2020 till today, we have finally successfully protected our GH trademark and won the long-awaited justice. 2. To those who don't respect originality and intend to steal other's designs. PLEASE REMEMBER TO respect intellectual property rights, so that more art and beautiful things can endlessly appear in this world. 3. We also encourage those who are suffering and experiencing a similar situation like us. Facts have proved that no matter how big or small you are, if you don’t know how to give respect to get respect, then your existence is meaningless. 4. Opposer also reminded us their managers would attend the oral hearing if we still insist on proceeding with litigation. During this long period, many people related to this litigation have tried to persuade us to compromise with them. Please remember that no one can bully or oppress others with external resources. Just as our brand concept: Love and Be Yourself! Follow what you believe in and do the thing you desire. There's s no need to go the wrong way just because someone is misleading you. ---------------------------------------------------- 5. Proceeding a lawsuit is just like playing a poker game. Before the game starts, players have to make sure that they can’t only have two ghost cards in hand and still want to continue this game. If players only have two ghost cards and still insist on playing poker with your opponent, then it will make yourself look like a 🤡. 6. Be logical, respectful and sensible. Be someone who is ambitious but not coveting others’ stuff. We never knee down to anyone. But if withdrawing this opposition makes you feel disappointed, we also feel so sorry and disappointed for you. ------------------------------------------------------ Fancy a cuppa? Dobrý deň Gh Luxury Lingerie Founders #Gh #Ghluxurylingerie #Litigation #USTPO #TTAB #TRADEMARK #WIN #AbercrombieandFitch #DuoFounders #since2017 #EU #UK #US #SK #TW #independentBrand #fashioncouture #intellectualproperty ------------------------------------------------------ Music : Bite me - Neffex

8th Through the Dark Hole Los Angeles / 2021 Oct Model: Pendergrass, HMU: Tamara Shishmanian Video edited by Gh Digital Team

Hello readers, Happy New Year ! It’s our pleasure to have this opportunity to get featured in EnVie Magazine! And we hope you will like our 8th collection, Through the Dark Hole. Please see the latest digital magazine here. Also you can download EnVie Magazine App to receive monthly release. (Language: EN｜JP｜FR｜DE｜SP｜KR｜ZH ) EnVie: ’22 JAN｜SWEET: http://en-vie-fashion.com/2022/01/index.html Duo Designers: G.C. and R.C. Photographer: Arun Nevader. DILLON. Mark Gunter. Reem Abousaif HMUA: Tamara Shishmanian, Runway Rogue. I.C.O.N. Products Model: Amanda Smith, Brittany Janai’ Henderson, Makena Nevaeh Segars, Jolie, Cydney Christine, Joy, Daniel Brinko ,Mo Johnson, Ntsang McCormick, Karis Dawn, Savanna Gann, Vilena, Marina Soroknia, Muftiah Jokomba, Brandon Yun, Christopher Fernando Guara, Jordan Gant, Jazzman, Pendergrass Retouch: Gh digital team Music: « Endless Motion » from Bensound.com" Composer: Benjamin Tissot (also known as Bensound)